Video Concepts
For the video ad, I worked with Claude to explore several concept directions and built on a simple customer interaction layered with a fantasy world contrast, showing life becoming better after switching to Flatpay. I wrote shot descriptions that Claude turned into prompts for Firefly generated scenes, then tweaked and finalised each shot into a full storyboard.

For the UGC concept, I explored ideas with Claude and landed on real merchants as the strongest messengers for the brand, focusing on their daily tasks and experiences before and after Flatpay, ending in genuine benefits heard directly from them. The format is engaging, builds brand trust, and scales across multiple businesses and audiences. It could be shot in a day with one owner testing multiple scripts, then rolled out to other businesses using the best performing ones.